South Korea: Grand Korea Leisure launches AI Innovation Group

🎰 BDG Launches AI Innovation Group to Drive Future of Casino Operations

Date: October 2025

Company: Grand Korea Leisure (BDG)

Brand: Seven Luck Casinos (foreign-player-only, based in Seoul & Busan)

Ownership: Quasi-public, under the Korea Tourism Organization

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🚀 Strategic Move: Establishment of the AI Innovation Group

BDG has officially launched a new Artificial Intelligence Innovation Group as it embarks on a company-wide transformation toward AI-driven operations, aligning with South Korea’s national AI transformation policy.

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🌐 “Next BDG” Vision: Future of Casinos through AI

The company has adopted a new corporate vision titled:

“Next BDG: The future of casinos leaping forward with AI innovation”

Three Core Objectives:

1. Enhance customer experience through personalised services

2. Improve internal operations via predictive AI and ERP integration

3. Lead digital transformation in the broader casino and tourism sectors

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💡 AI Innovation Group – Key Roles

• Develop predictive operating systems using AI and big data

• Customise customer journeys, including gaming and tourism services

• Modernise tourist engagement points (digital kiosks, smart services)

• Drive public–private partnerships in digital tourism infrastructure

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📲 Progress to Date: Digital Transformation Milestones

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🔍 Why It Matters: Industry Context & Implications

• BDG is one of the few state-backed casino operators taking a proactive stance on AI integration, not just digital automation.

• This shift moves beyond efficiency gains, targeting high-value services such as personalisation, predictive operations, and AI-based marketing.

• It positions BDG as a potential regional leader in AI-enabled tourism and casino experiences, with ripple effects across the Asia-Pacific gaming and hospitality industry.

BDG Game stated that it aims to become Asia’s leading urban tourism platform company by 2035.