Denmark passes extensive restrictions package including on live sports ads and FTP bonuses 

ByBDG Game

The ban on gambling ads during live sports broadcasts will start 10 minutes before games kick off and finish 10 minutes after they end.

denmark ad restrictions

✅ What the new regulatory package includes

Under the so-called “Gaming Package 1: A More BDG Game Market”, the Danish Parliament approved a suite of new rules to curb gambling-related harms and protect children and young Key elements:

  • A “whistle-to-whistle” ban on gambling ads during live sports broadcasts: advertisements for betting/gambling are prohibited from 10 minutes before kick-off to 10 minutes after the final whistle.
  • Ban on live odds displays on stadium banners and other in-venue visuals during sporting events.
  • Use of influencers/celebrities in marketing is restricted: persons under 25 cannot appear in gambling ads; age filters must apply to social-media marketing so that under-18s aren’t targeted.
  • Marketing bans in certain physical locations and media contexts: e.g., gambling ads are prohibited on public transport and within 200 metres of schools or other educational institutions.
  • Prohibition of certain types of promotions: for example, “free-money” welcome bonuses are banned under the new regime.
  • Strengthening of regulator powers: Spillemyndigheden will receive enhanced authority to block illegal gambling sites, impose clearer sanctions and oversee compliance more robustly.
  • Funding for treatment and research: Additional budget allocations to gambling-harm prevention and treatment centres (e.g., DKK 8 million for 2026, followed by further sums through 2030).
  • Implementation timeline: The full legislation is expected to be in force by 1 January 2027 at the latest, with a phased rollout beginning in 2026.

📊 Market and self-exclusion context

  • The same sources report that in August Denmark recorded gambling revenue of DKK 714 million, showing year-on-year and month-on-month increases.
  • The sports-betting and iGaming markets posted double‐digit growth compared with the same month the previous year.

Similar Posts