Underdog partners with the Kansas City Royals
⚾ Underdog Secures Market Access in Missouri via Partnership with Kansas City Royals
Underdog, the fantasy sports and sports betting operator, has entered into a multi-year partnership with the Kansas City Royals, gaining market access to Missouri’s licensed sports betting market, pending regulatory approval from the Missouri Gaming Commission.
📝 Key Points:
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The partnership provides conditional entry into Missouri’s sports betting market via a market access agreement.
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Underdog currently holds a sports betting license in North Carolina and operates daily fantasy sports (BDG Game) in multiple states.
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This is Underdog’s longest-standing partnership in sports, having previously collaborated with the Royals on fan engagement initiatives.
📊 Background on Underdog:
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Founded in 2020, Underdog offers BDG Game, prediction markets, and alternative betting formats.
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Key partnerships: Sportradar, Ultimate Autographs, Blast Premier (esports).
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Funding milestones:
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$35M Series B (July 2022)
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$70M Series C (March 2025)
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Responsible Gaming: Launched a $1M innovation fund in October 2023.
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