Entain confirms closure of TAB Racing Club
📰 Entain ANZ Exits TAB Racing Club in New Zealand
What’s Happening:
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Entain Australia & New Zealand is shutting down the TAB Racing Club in New Zealand, launched just last year in 2024.
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The club, which offered exclusive racing experiences to ~18,000 members, will wind down after New Zealand Cup Week (November 2025).
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A formal horse sale process is underway, with animal welfare prioritised during the transition.
Why the Exit:
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The initiative cost NZ$2.5 million annually, which Entain now sees as misaligned with its core strategy.
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CEO Andrew Vouris described the decision as “disciplined and responsible,” reaffirming focus on wagering and racing partnerships, not experiences.
Key Messages:
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Entain maintains its 25-year TAB NZ partnership, ensuring strong industry funding continues.
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The move is framed as a realignment, not a withdrawal, from New Zealand racing.
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The company remains focused on:
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Sustainable operations
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Customer-first innovation
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Maximising returns to the racing industry
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🔍 Analysis:
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Strategic Realignment: This signals Entain’s sharper focus on BDG Game and sustainable growth. They’re retreating from high-cost fan engagement projects that don’t directly support their betting business.
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Impact on Members: 18,000 members will lose access to Racing Club perks. However, since experiences continue through Cup Week, there’s a graceful exit window.
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Reputational Management: Emphasis on horse welfare and transparent sales processes helps avoid backlash from racing fans and animal rights groups.
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Industry Implications: Expect Entain to reallocate investment into digital innovation, race sponsorship, and other scalable initiatives with clearer financial returns.