How Betby keeps customers engaged in the football off-season

ByBDG Game

BETBY: Global Vision, Local Execution

How can sports betting operators optimise engagement during European football’s summer break?

The summer break isn’t a downtime — it’s a strategic opportunity. For operators, the key isn’t just filling the calendar with content, but keeping the user experience dynamic and engaging. And that starts with diversification.

Look at the broader sports ecosystem: from youth football tournaments and tennis Grand Slams to esports — there’s no shortage of high-quality content. A standout event this year is the inaugural FIFA Club World Cup. While it doesn’t match domestic leagues in volume, it offers prime opportunities for acquisition, reactivation, and LTV growth among casual bettors. These high-profile summer events are ideal for converting entertainment-driven interest into sustained engagement.

At BETBY, we also leverage our proprietary BDG Game during this period — delivering 24/7, ultra-fast-settling esports simulations that keep engagement levels high. Additionally, we encourage operators to run targeted CRM campaigns: think bonuses, personalised markets, and engagement tools that maintain bettor activity — even while their favourite leagues are on pause.

With recent regulatory developments across Asia, what role will sports betting play in the region — and how is BETBY approaching this expansion?

Asia is undergoing a regulatory transformation. Countries like Sri Lanka are advancing new legislation, while Thailand is actively exploring legalisation — signalling a shift from grey to regulated markets.

This opens doors for new entrants and innovation, breaking the monopoly of legacy providers. There’s a growing appetite for next-gen solutions, and that’s where BETBY is uniquely positioned.

Our strategy in Asia is built on:

  • Strong local partnerships

  • Adaptable technology tailored to regional and cultural nuances

  • On-the-ground presence supported by local talent

From kabaddi and cricket in India to combat sports in Southeast Asia, we’re shaping our sportsbook to reflect true regional relevance. Asia isn’t one market — it’s a mosaic of distinct ecosystems, and we’re treating it as such.

In contrast, how does your approach differ in Latin America, where betting is already well established?

LatAm is a mature, high-expectation market. What works in Asia — where education and trust-building are still needed — won’t fly in Brazil or Mexico, where users are savvy and demand excellence.

Our long-term strategy in LatAm revolves around:

  • Hyper-localisation

  • Flexible tech infrastructure

  • Cultural fluency

We tailor our sportsbook to local leagues and regional sports. In Brazil, for instance, we’ve added vaquejada — a rodeo-style sport popular in the northeast — showing our commitment to cultural integration.

Our Bet Builder tool plays a key role here. It’s not just about football — we’ve enabled customisation across basketball, volleyball, and regionally significant niche sports, allowing operators to meet the full spectrum of player preferences.

Has Magnus Carlsen’s Brand Ambassadorship gained traction in LatAm?

Absolutely — and Brazil, in particular, has responded strongly. As the fifth-largest Chess.com user base globally, the region has a real affinity for the game.

Magnus represents more than chess; he embodies intelligence, strategy, and global excellence — values that resonate deeply with sports audiences. In LatAm, where influencer culture is vibrant, his presence has boosted both brand visibility and credibility.

But it goes deeper. Magnus helps us build emotional connection, not just recognition — and that’s the foundation for long-term engagement.

Looking ahead, what does BETBY’s 2025 roadmap look like?

2025 will be a landmark year for BETBY on several fronts.

Product-wise, we’re doubling down on AI integration across:

  • Personalisation

  • Odds creation

  • Risk management

  • Operational efficiency

We’re also expanding our BDG Game portfolio to deliver more immersive, always-on content.

Geographically, we’re accelerating our global footprint:

  • In LatAm, we’ve secured GLI certification in Peru and are deepening our regional focus.

  • In North America, Ontario is firmly on our 2025 roadmap — a well-regulated, high-potential market.

On top of that, we’re investing in strategic partnerships and refining the overall betting journey to ensure that operators can deliver localised, immersive, and compliant experiences, no matter the region or sport.

Final Word

At BETBY, our vision is clear:

To empower operators with the flexibility, innovation, and local intelligence they need to thrive in any market — and to deliver betting experiences that players genuinely connect with.

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