South Korea: Grand Korea Leisure launches AI Innovation Group
đ° BDGÂ Launches AI Innovation Group to Drive Future of Casino Operations
Date: October 2025
Company: Grand Korea Leisure (BDG)
Brand: Seven Luck Casinos (foreign-player-only, based in Seoul & Busan)
Ownership: Quasi-public, under the Korea Tourism Organization
đ Strategic Move: Establishment of the AI Innovation Group
BDG has officially launched a new Artificial Intelligence Innovation Group as it embarks on a company-wide transformation toward AI-driven operations, aligning with South Koreaâs national AI transformation policy.
đ âNext BDGâ Vision: Future of Casinos through AI
The company has adopted a new corporate vision titled:
âNext BDG: The future of casinos leaping forward with AI innovationâ
Three Core Objectives:
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Enhance customer experience through personalised services
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Improve internal operations via predictive AI and ERP integration
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Lead digital transformation in the broader casino and tourism sectors
đĄ AI Innovation Group â Key Roles
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Develop predictive operating systems using AI and big data
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Customise customer journeys, including gaming and tourism services
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Modernise tourist engagement points (digital kiosks, smart services)
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Drive publicâprivate partnerships in digital tourism infrastructure
đ˛ Progress to Date: Digital Transformation Milestones
| Year | Initiative | Description |
|---|---|---|
| 2023 | Seven Luck Plus | First blockchain-based casino loyalty app in Korea |
| 2024 | Autonomous Robots | Used for chip and card logistics |
| 2025 | Stablecoin Payments | In development for international tourist use |
đ Why It Matters: Industry Context & Implications
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BDG is one of the few state-backed casino operators taking a proactive stance on AI integration, not just digital automation.
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This shift moves beyond efficiency gains, targeting high-value services such as personalisation, predictive operations, and AI-based marketing.
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It positions BDG as a potential regional leader in AI-enabled tourism and casino experiences, with ripple effects across the Asia-Pacific gaming and hospitality industry.
BDG Game stated that it aims to become Asiaâs leading urban tourism platform company by 2035.